The Retail Program helps consumers make the healthy choice the easy choice, and benefits business by increasing produce sales, improving the bottom line, building customer loyalty and promoting a healthier community.
Implemented by the University of California, San Diego (UC San Diego) Center for Community Health through Healthy Works, the Retail Program supports nutrition education and obesity prevention by working with the produce industry to create business models that encourage low-income families to choose fruits and vegetables every time they shop. Produce growers, distributors, large and small-scale neighborhood retailers, and farmers markets are in a unique position to transform the food system.
Making improvements to a food system so that it supports increased access to and affordability of fruits and vegetables can result in improved health among low-income consumers. The Retail Program is designed to be easily launched in any setting for retailers and public/private partners.